Where do I find any of the papers associated with these devices? Have you created a page for interested parties to dig into the research behind these devices?

The research is linked directly on our website

https://www.affectablesleep.com/how-it-works

Bottom of the page.

There are about 70 papers listed there, so if there is a specific area of research you're interested in, I can help direct you to the right papers.

Thanks, I'll take a look. I know someone who really struggles with insomnia. Generally speaking they wake up every night for an hour or two of tossing and turning. Based on your website, it sounds like this device aims to improve existing sleep, not deal with insomnia. Is that accurate?

That's right. We're not an insomnia device.

I am a lifelong chronic insomniac myself, and started down this path trying to solve my own problem.

Sadly, insomnia is still an unsolved issue.

Correlation != Causation. The obesity issue has many factors (Quality of food; sedentary lifestyle changes overtime etc), the access to weighing scales actually helped with reality checks for most people.

I'm in no way suggesting that scales MADE us overweight. Is that what you're correlation != causation comment is meant to say?

I think you're making the point for me. The "reality checks" haven't helped people to improve their health.

Data != Action.

But you need a counterfactual to that claim, isn't it? If people did not use weighing scales then maybe they would be even more unhealthy.

No. If we needed a counterfactual claim for everything, you could also claim that maybe scales made people fat, because we weren't fat before we had scales....

And I'm sure some will take that argument. I'm not running a debate club.

"We've had bathroom scales for over a century, yet as a society, we are more obese than ever."

Exactly! Couple decades ago they blamed human stupidity on lack of information. Look at us now with all the data available at our fingertips. We are so well informed that we should be better humans but we aren't.

Coming back to the Apple Watch (and alternatives) perhaps what we need along with all these "insights" are a shock collar (yes, like the one for a dog) that serves as a motivation to get off one's ass and get in to better shape. I'll bet that'll sell like hotcakes /s

Going to have to see some serious citations to take this out of magnetic wrist strap territory. Can you provide a citation that playing a sound during a particular phase of sleep actually does something?

Over 50 published peer-reviewed studies and a decade of research.

Don't think of it as "sound", this isn't "gentle tones to help you sleep", and it isn't played during a particular "phase" of sleep.

It is specifically targeting individual slow-waves.

Think of it more like applying an electrical stimulation to a muscle while lifting weights, not just pumping heavy music into the gym.

Closed-loop neurostimulation, not neuromodulation.

However, you are 100% correct that overcoming the snake-oil factor is a significant challenge for us.