I think this is a process; and somehow slowly people accepting those levels, and in a society it becomes normal ( to have whatsapp for friend group, to have facebook for family photos etc etc ) and you are being left out eventually if you are outside of those norms.
So it is not so different for bank to require something like google provided software.
The difficult part is how to guarantee this right without opening the floodgates for all sorts of scammers and organised criminals.
We need some sort of due process proportional in cost to the effects of account terminations (or rejections) on people's lives.
I'm not familiar with the details though, so I have no idea what happens if someone is accused of having violated their terms of service. I think there are different rules for different utilities.
This can't be more clear: Forcing to use the duopoly is against the competition and is totally wrong.