As alternative explanation, even if there's no pressure to do so, the thing is these people came to do dev, and probably enjoyed their job enough to get recognized for their work.
So when asked to split between dev and management, outside of a few exceptions they'll want to do 80% of tech by choice. But the management part doesn't go away of course, so it will still be at least 50% (and 80% if they want money, because that's the part they're actually evaluated on)
For this to be accurate, you're saying 160% aka 1.6 or 64 to 80 hrs per week, with 96hrs as the extreme?
Anecdotally, a hybrid technical manager I had in the past worked 60 hours a week pretty much minimum. Which sucks.
Coding requires the opposite, zooming deeply into the code and retaining focus. The job of the IC coder is to deliver (design and implement) beautiful and pragmatic architectures that do what is expected.
I recommend anyone to reject to fill roles where these two are combined into one. Note that this is not a comment about workload, but about irreconcileable differences. (The perfect candidates for each even match different personality profiles...)
In any role, there are some folks who push themselves too hard, and there is no one to tell them "stop", but that's their choice.
I laughed out loud when I read this. I've never seen anyone at any company in a hybrid tech/manager role that wasn't expected to do two jobs at once. Or at least they felt like they were, which is still the same problem.
80% coding & 80% management for that role sounds about right.