You could have gone with something a bit catchier, "The Stanford Program that few people know about" which would have the same sentiment and would definitely get more clicks than your suggestion.

I guess that depends on what you think the purpose of these titles is: to get people to click, or to tell them what the article is actually about so they can make an informed decision whether or not to click. If your goal is the former then just go with "The secret to everything! Best article ever written! Must read!" no matter what the actual content is.

Do you want people to read the thing or not. Giving the exact course name as the title guarantees very few people will read it. Telling the potential reader there's a class few people know about has a better chance. I think we can all agree that the point of any written text is for someone to read it at some point. How many books have titles that are descriptive of the contents and not something just to get you to at least pick it up and read the jacket? How many titles of movies or music albums as well? Just so as we are all clear that your attempt to be pedantic on a title definition was very much ignoring anything but something like a news headline

ha, no one would have clicked on that title. Needs some cta and pep in it.

But Claude gives me:

"Stanford's 230-Student Program That Produces More Unicorn Founders Than Most Schools"

"Why Stanford Engineers Are Choosing MS&E Over CS: A Technical MBA That Actually Works"

"Stanford's MS&E: The 7.8% Acceptance Rate Program Behind Instagram, Gusto, and Sourcegraph

"How Stanford's MS&E Became Y Combinator's Secret Feeder Program"

"