Yours is an overly narrow version of price discrimination in which the discrimination is extended to the customer level. If that's what OP meant he should use a less ambiguous description.
The comment you replied to is OP clarifying his description.
Price discrimination is when two people visit a site to buy a book, the algorithm computes an estimate of what they are barely willing to pay, and then shows the two of them different prices for the exact same book based on who they are.