Sadly, you do until the monopoly is broken up. Because as is your company probably won't survive in the market, nor you in your role, using anything else.

Then maybe that business isn't adding all that much value to society to begin with and it's just not that much of a loss if it goes away.

If a company cannot survive without shoving their product into the view of eyeballs appealing to our most basic monkey brain instincts, it's maybe just better if it dies.

An example of A: carmex

An example of B: Ball Homes (sixth largest residential builder in the country), pretty much any lawyer, a mom and pop that buys newspaper space, TV space or a bill board