I have several times saved my companies multiples of my salary in saved cloud costs or other instances, and always of my own initiative out of "professionalism". There are lots of stories I recall on HN comments of similar things, and sure maybe they got a promotion or a title... I have heard of AWS tech people getting pretty big bonuses for big service wins. But that was a huge anomaly.
Capitalism is supposed to (in theory) reward efficiency and productivity. The CEOs certainly know how to advocate for financial performance rewards, as do many other managerial tiers.
Candy bars? Christ, it's kindergarten. I just never fail to be amazed that "capitalism" is a bunch of rigid hierarchical despotic firms fighting in a "free market"... well back when there were approximation of free markets. When you're in these tightly structured orgs, it's like authoritarian planned economies (that is communism in the totalitarian soviet sense, not any putative ideal of communism).
I'll spare you all the further rants about Middle Manaagement Machiavellianism.
Congrats on your candy bar and employee of the week picture.
Also, there was no middle management.
(And yes, I know, there are real problems with that sort of popularity-based thing that can absolutely cause bias against the quiet, well-performing type too modest to ask for a raise either.)
People don't show up to work for a gold star, they want money. Any consolation you offer employees in the form of a candy bar or massage credits can be better expressed as a fiscal bonus that isn't half as patronizing.
If you see this as a "why can't we have nice things" situation, then you must not grasp how these incentives replace actual motivation. It's the equivalent of tipping culture transposed to overpaid SWE seats. It should not exist. Fair compensation should be demanded as a baseline.
It never ceases to amaze me how (early) big tech embraced and even promoted things that would have been considered "career limiting" in traditional big corporations.
How so?
Since that process is invisible to those being measured you never know details (and shouldn't as long as management is sane, and if isn't this the least of your concerns), but its not ignored and in this way it helps keeping people motivated to generally do good work.
Obviously, there are limits to how many pay bonuses you can give out and if it’s direct money or store credits.
Directly asking for a peer bonus’ is not very “googly” (and yes, this is a term they use- in case you needed evidence of Google being a bit cultish).
There are companies who help do this “as a service”; https://bonusly.com/