Don't know about your flavor of 'traditional big corporations' but my banking megacorp has internal reward system across various 'virtues' for a decade+ at least. Its not direct reward -> money link (thats rather for hiring success), it just helps you create sort of karma, and when bonuses, raises and promotions are considered then this is taken into account.

Since that process is invisible to those being measured you never know details (and shouldn't as long as management is sane, and if isn't this the least of your concerns), but its not ignored and in this way it helps keeping people motivated to generally do good work.