For example
Since cars are primarily being bought by sculptural aesthetics of the exterior and above all their brand they continue being bought for those who feel the need of a status symbol.
At the core there is still a lack of a long term strategy and above all stability to build on - not saying it is an easy task.
In the end the customer has to suffer with abysmal usability, reliability and ever changing mental models. And don’t get me started about the touchscreens everywhere situation…
It isn’t just software though - VW moving development and above all production engineering and planning to china since they failed coming up with an efficient solution in Wolfsburg is basically saying it all. [1]
Dire times ahead and i hope for the best.
A good design from engineering standpoint. You feel it just instantly when you use the product. Interior is nice and will accommodate just about every possible driver comfortably with every control reachable. Suspension just works frkn great no matter how it was tuned (sporty or comfortable) and no matter how simple the design is. Same for drivetrain, you will acelerate/decelerate precisely how much you'd expect. And it's not a luxury it's a norm, even cheapest german or french cars have all this things sorted out. I'm speaking for the EU market though)
I hear that kind of statements all the time but if you take like real important car things germans are (still) pretty good: their cars handle really well, powertraian usually works perfectly smooth (or sporty), ergonomics is good to perfect, it will not rust for decades, list goes on ... The real things killing germans I think: cars are expensive and unreliable