Why do you think this happens?

In America eating cheese by itself is usually seen as a very fancy activity.

I can’t think of the last time I had a spread of just cheese in the US, and it was probably a fancy place.

The Co-op food stores in Hanover and Lebanon NH did a March madness cheese bracket. We hosted a small bracket party with a selection of unfamiliar cheeses for friends to try while filling out our brackets.

It was weirdly fancy (eating good cheese), and weirdly not (I don't think of March madness brackets as a particularly refined thing). It was all delicious though!

From what I read [1] this habit of eating cheese as part of the meal is a tradition in France since at least the Middle Age, although until the end of the XIXth century it was eaten after the dessert instead of before. However I can’t find why this happens in France and not in other cheese-loving countries like Switzerland or Italy.

[1]: https://ericbirlouez.fr/index.php/activites/articles/42-une-... (fr)

No, the American style of eating cheese by itself is anything but a fancy activity.

We usually lean over the sink, with the bag of shredded in one hand…

But it doesn't need to be! If you want to put out a nice charcuterie and cheese spread for a social occasion, you have so many options at multiple price points. You can make a great spread with even a generic cheddar, colby, "mozerella" etc. If you've got a restaurant supply store near you, bet you can find some basic sausages, salami, etc that won't break the ban on a charcuterie board. I've seen $20 spreads and $200+ spreads, and while they were different, each made the guests happy.

> (at least in my experience) at home people don’t really eat cheese on its own.

that's sad. i love at home charcuterie boards and a nice bottle of wine. while much more fancy that what my dad did. I did grew up with blocks of cheese pretty much always available as he loved cheese. and no, we're not from Wisconsin

This is such an underrated experience - a bottle of wine (doesn't even have to be particularly expensive, just pleasant), some cheeses, maybe a few slices of sausage or cold cuts, maybe a baguette or a salty cracker. Jazz or perhaps a some easy listening music in the background - pure bliss! The best things in life cost so little and yet are so perfect.

I do eat cheese with my Italian family as main course, usually when coming back from the Alps with a good amount of homemade cheese. The best with potatoes.

Cheese as a standalone course was a thing in Italy too, after the other courses, and it disappeared in recent decades.

You can see remnants in pop culture, e.g. in the '80s we had a tv quiz show called "il pranzo è servito" ("lunch is served") where participants had to win rounds for each of: first course, second course, cheese, dessert, fruit.

There was also a saying in central Italy "la bocca non è stracca se non sa di vacca" ("the mouth is not tired unless it tastes of cow", which in hindsight is odd cause there's mostly sheep cheese there) but by the '90s the cheese plate had switched to antipasti only, IME.