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Google changes Android content policy; intrusive ads now banned

Posted by thijser on Wednesday August 01, 2012 @04:26AM
from the play.google.com dept.

http://play.google.com/about/developer-content-policy.html

It will be interesting to see what this will do to the push ad craze on Android (http://www.appbrain.com/stats/libraries/ad : the #2 and #3 ad networks in terms of apps are push ad networks. This is measured by total number of apps, these ads do much less well on installs as professional developers know better than to include this in their apps.) The new terms only say that it's not allowed to imitate system notifications, but it also says that it must be clear to the user from which app an ad is originating. This is currently not the case with most push ads.
( 16 comments | 65 points | on HN )
Re:Google changes Android content policy; intrusive ads now ... by rcamera on Wednesday August 01, 2012 @07:10AM (#4322207)
The title is misleading, Google changed Google Play content policy, not Android. There are other stores out there that do not need to follow this policy and yet can exist in Android.

EDIT: s/wrong/misleading

[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by ntkachov on Wednesday August 01, 2012 @11:44AM (#4323520)
The only other app store that has any traction on android is the Amazon App Store. Amazon has much more strict policies about what gets into the store and what doesn't.

All of the other app stores don't really have all that many users and if you use them then you probably know how to avoid shady apps.

[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by rcamera on Wednesday August 01, 2012 @01:08PM (#4324148)
While that is true, it still doesn't refute the parent argument.
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Re:Google changes Android content policy; intrusive ads now ... by m0nty on Wednesday August 01, 2012 @04:55AM (#4321835)
> It must be clear to the user which app each ad is associated with or implemented in.

I was infuriated to be presented with a popup ad offering me (gasp!) the chance to win a free iPad recently. This was using vanilla Opera so I was puzzled about the source. I found out that some apps will inject ads into your browser - I removed the two likely suspects. This has a "chilling effect" when I consider installing new apps since I'm weighing up its usefulness vs. the likelihood that a free app will take similar liberties.

[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by thijser on Wednesday August 01, 2012 @04:59AM (#4321845)
There are a number of apps that detect which apps do this, we have made one ourselves too that even scans every new app you install and immediately warns you if there is some intrusive ad network present in there: https://play.google.com/store/apps/details?id=com.appspot.sw...
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Re:Google changes Android content policy; intrusive ads now ... by unimpressive on Wednesday August 01, 2012 @07:19AM (#4322241)
So I assume that these will be the anti-virus of the PC+ era?
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Re:Google changes Android content policy; intrusive ads now ... by BenoitEssiambre on Wednesday August 01, 2012 @10:01AM (#4322858)
That is quite a welcome move. The play store can be a legitimately scary place. I have a few apps on there and I get e-mails every few days from "advertisement networks" that all claim that they will increase my eCPM 5x to 10x, that they will be non intrusive to my users, that they have high profile partners and innovative revenue sharing schemes. They just need me to add this little library of code to my apps.

Now I always refuse these offers. It's too difficult to figure out who is legitimate and who is not. However, these offers are so frequent and sometimes they even look interesting and original such that I can imagine some developers would be willing to try them out.

Every time I buy an app on the play store I wonder: Has the developer succumbed to the temptation and let a shady piece of code with spyware or adware in their app?

[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by thijser on Wednesday August 01, 2012 @10:10AM (#4322914)
I'd advise you to try our AppBrain Ad Detector also mentioned in one of my other comments on this post. It shows you for all apps which common libraries are included in them. And as a bonus for developers we aggregate the stats anonymously such that you can see which libraries are legitimate and not on the "android library statistics" page on AppBrain.
[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by dm8 on Wednesday August 01, 2012 @04:44AM (#4321805)
Ad Walls Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app provides a poor user experience and is prohibited. Users must be able to dismiss the ad without penalty.

Does that mean "offer wall" companies can't advertise on Android platform?

[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by thijser on Wednesday August 01, 2012 @04:47AM (#4321811)
I think it only means you can't show an offer wall and say "you have to perform at least one action to continue". Showing offer walls that leave all actions voluntary is still fine, the way I read it.
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Re:Google changes Android content policy; intrusive ads now ... by stephengillie on Wednesday August 01, 2012 @10:32AM (#4323064)
I think this just means they have to have a tiny X in the corner for you to try to tap and miss and click on the ad anyway.
[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by thijser on Wednesday August 01, 2012 @04:30AM (#4321786)
It will be interesting to see what this will do to the push ad craze on Android (http://www.appbrain.com/stats/libraries/ad : the #2 and #3 ad networks in terms of apps are push ad networks. This is measured by total number of apps, these ads do much less well on installs as professional developers know better than to include this in their apps.) The new terms only say that it's not allowed to imitate system notifications, but it also says that it must be clear to the user from which app an ad is originating. This is currently not the case with most push ads.
[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by TazeTSchnitzel on Wednesday August 01, 2012 @09:44AM (#4322778)
Personally I'd like them to crack down on Apps that change the homepage of my browser to an affiliate search engine, or add home screen icons to affiliate search engines unrelated to the application itself.
[ Parent | on HN ]
Re:Google changes Android content policy; intrusive ads now ... by toyadventures on Wednesday August 01, 2012 @10:09AM (#4322912)
So does this mean if a company/publisher is using a 3rd party developer and if there are ads that broke these new rules - who would take the hit/blame? Company/publisher or third party developer that represents the publisher in the marketplace?
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Re:Google changes Android content policy; intrusive ads now ... by dvhh on Wednesday August 01, 2012 @05:39AM (#4321967)
#4 means no ad-blocking apps right ?
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Re:Google changes Android content policy; intrusive ads now ... by dt7 on Wednesday August 01, 2012 @06:15AM (#4322066)
I don't think so, it says your "Ads" cannot interfere, not your "Apps".
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