> The backlash was very disproportionate imo; it was never my kind of thing either but you weren't going to run into it unless you were specifically seeking it out.

I'm not sure what the backlash was (I'm nowhere near that scene), but as a tactic, it could be that the reason for the disproportionate backlash was to prevent this style of cooking from becoming more widespread, rather than in reaction to its presence.