The collective mass of people who buy these "IoT" devices that (1) don't actually need to use Internet-hosted services to function, (2) don't actually need a subscription for their business model to work _except_ for having been unnecessarily tied to an Internet-hosted service, and (3) will fail to function when the Internet-hosted service is gone do not understand the ramifications of the buying decisions they're making.
They're enabling these awful companies and business models. They're making the world worse by buying this soon-to-be e-waste garbage.
Stupid is a bad word. Let's say ignorant, instead. They don't even know what they don't even know. Our asinine industry normalizes these practices because profit.
I think computers have tremendous power to make life better for humanity. I think that can happen without being contingent on this kind of business model.
The bed is an egregious example. There are certainly other lower-priced products that still have this kind of stupid unnecessary "tie" to Internet-hosted services and subscriptions.
OTOH, I grew up upper-middle class, my dad being quite frugal and a big DIYer. Similarly, I make good money and am also very frugal. I have no reason to flaunt money around my peers.
It is a $2000 dollar internet connected bed. The market in this case is probably people who could wipe their ass with that $20 every day and not miss it. I don't think they are stupid. This class of Americans has always been about paying for ongoing service instead of being pragmatic or doing things themselves. "Let the help over in bangladesh fiddle with the connectivity and updating the mobile app for me, while I merely rest my head and make plenty of money," they probably figure, at least subconsciously.