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Re:Apple Resumes Advertising on X by darth_avocado on Thursday February 13, 2025 @09:29PM (#43044102)
Companies that have no political ideologies except to make as much money as they can, resume doing <insert whatever self serving behavior it is> the minute it’s profitable to do so.

There, I fixed the headlines for you.

Re:Apple Resumes Advertising on X by GuB-42 on Thursday February 13, 2025 @09:51PM (#43044240)
The corollary is that advertising on X is now profitable for Apple. Which is useful information.

Of course companies put money before political ideology, as a public company, it can be considered an obligation to their shareholders. The part that matters is that their customers may have political ideologies, and it is important for a company to match the ideologies of the customers who make them the most money, at least in appearance.

Re:Apple Resumes Advertising on X by fredophile on Thursday February 13, 2025 @10:12PM (#43044383)
My uniformed guess is that this is profitable to Apple in the same way that money spent on lobbyists is profitable.
Re:Apple Resumes Advertising on X by JeremyNT on Thursday February 13, 2025 @10:25PM (#43044466)
Yeah, bribing your industry's top regulator seems highly likely to have a positive ROI.
Re:Apple Resumes Advertising on X by bko on Thursday February 13, 2025 @09:50PM (#43044226)
The world is healing.

Seriously though, I certainly don’t want my companies to have political ideologies. Follow the law, be good to customers and serve everyone.

Re:Apple Resumes Advertising on X by wnevets on Thursday February 13, 2025 @10:06PM (#43044342)
This comment is so funny to me because obviously Apple is only returning to Twitter because of politics. Twitters owner is in the Whitehouse.
Re:Apple Resumes Advertising on X by aikinai on Thursday February 13, 2025 @10:29PM (#43044512)
They advertised on Twitter before Musk bought it, which implies it was profitable. The platform is doing better than ever, so we can assume it’s still profitable today.

The only reason they left was politics.

Re:Apple Resumes Advertising on X by wnevets on Thursday February 13, 2025 @10:31PM (#43044528)
> The platform is doing better than ever

By which metric? Even Elon has admitted they're not making money.

Re:Apple Resumes Advertising on X by aikinai on Thursday February 13, 2025 @10:35PM (#43044551)
I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high[0].

Revenue is down with the advertisers leaving but costs are down so much, I think it’s recently profitable or will be soon? And with advertising coming back on top of the new cost structure, it should be a cash cow.

[0] https://x.com/elonmusk/status/1821581350975189151?s=46

Re:Apple Resumes Advertising on X by wnevets on Thursday February 13, 2025 @10:38PM (#43044569)
>I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high

No that's not what Elon said and the tweet he was replying to is a nobody with zero data.

Re:Apple Resumes Advertising on X by lenerdenator on Thursday February 13, 2025 @11:49PM (#43044950)
I'd say that this is pretty political[0]

[0] https://www.cbsnews.com/news/elon-musk-antisemitic-comments-...

Re:Apple Resumes Advertising on X by scarface_74 on Thursday February 13, 2025 @10:01PM (#43044307)
Apple isn’t following the law right now either. They just brought TikTok back to the App Store based on Trump’s promises. But it is still breaking the law.
Re:Apple Resumes Advertising on X by neilpomerleau on Thursday February 13, 2025 @10:21PM (#43044437)
Apple never brought it back to the App Store. TikTok has to be sideloaded in the US: https://www.bbc.com/news/articles/cqldw5y4y0no
Re:Apple Resumes Advertising on X by ivewonyoung on Thursday February 13, 2025 @10:32PM (#43044533)
I wonder of all the people who read this comment and also drove today, what percentage violated speeding laws.

The TikTok law was meant to force divesture to a US company. The Supreme Court ruled on the legality of it at the very last minute, so there is broad bipartisan support for more time to find an acquirer, including Biden saying he won't enforce it on the last day in office.

They know a lot of Americans depend on it for livelihood and entertainment.

Re:Apple Resumes Advertising on X by scarface_74 on Thursday February 13, 2025 @11:21PM (#43044813)
And that was built into the law that if there was a potential buyer, it could be postponed. There is no potential buyer.

> They know a lot of Americans depend on it for livelihood and entertainment.

Yes because President Musk has showed real concerns about putting people out of work

Re:Apple Resumes Advertising on X by programmerpass on Thursday February 13, 2025 @09:51PM (#43044236)
Agreed.
Re:Apple Resumes Advertising on X by lenerdenator on Thursday February 13, 2025 @11:50PM (#43044952)
Well, most don't have an ideology.

Twitter does, though.

Re:Apple Resumes Advertising on X by prawn on Thursday February 13, 2025 @10:29PM (#43044504)
Have advertising rates on Twitter changed significantly over recent years? I wonder if that is a factor at all.
Re:Apple Resumes Advertising on X by programmerpass on Thursday February 13, 2025 @09:49PM (#43044218)
It was profitable to do so a year ago, it was simply dangerous politically. Now given Trump is in office and aligned with Musk, it’s politically beneficial.

That seems to be the truth.

Re:Apple Resumes Advertising on X by ramraj07 on Thursday February 13, 2025 @09:49PM (#43044225)
If anything it's politically dangerous not to advertise there.
Re:Apple Resumes Advertising on X by darth_avocado on Thursday February 13, 2025 @10:04PM (#43044322)
> It was profitable to do so a year ago, it was simply dangerous politically.

Explain? Because if it was politically dangerous, it automatically means it wasn’t profitable.

Re:Apple Resumes Advertising on X by programmerpass on Thursday February 13, 2025 @10:19PM (#43044425)
If an activity is profitable but the government can prosecute you for taking place in that activity, there in no correlation. That’s the point.

Advertising was dangerous because there was a perception that the previous US government would politically prosecute anyone who opposed them. Companies advertising on X, and hence supporting opposition such as Musk, would fall into this category.

Re:Apple Resumes Advertising on X by programmerpass on Thursday February 13, 2025 @09:55PM (#43044265)
There should be a law in place whereby if you a prove a company was engaged in profitable advertising or activities and stopped doing those activities in response to political stances the company can be prosecuted.

Not sure where this would fit into the law though something like this would certainly curtail cancel culture like activity.

Re:Apple Resumes Advertising on X by darth_avocado on Thursday February 13, 2025 @10:02PM (#43044311)
Companies also have first amendment rights.
Re:Apple Resumes Advertising on X by felixgallo on Thursday February 13, 2025 @10:12PM (#43044382)
Re:Apple Resumes Advertising on X by etchalon on Thursday February 13, 2025 @10:07PM (#43044346)
It'd also be blatantly unconstitutional.
Re:Apple Resumes Advertising on X by scarface_74 on Thursday February 13, 2025 @10:02PM (#43044316)
You’re going to make a company work with another company?
Re:Apple Resumes Advertising on X by programmerpass on Thursday February 13, 2025 @10:06PM (#43044340)
The inverse: ensure companies that are already working with companies are not leaving them for illegitimate reasons.
Re:Apple Resumes Advertising on X by scarface_74 on Thursday February 13, 2025 @11:22PM (#43044821)
Unless they are refusing to cook a cake for a gay couple…

Look up “no duty to deal”.

Re:Apple Resumes Advertising on X by fredophile on Thursday February 13, 2025 @10:16PM (#43044404)
Who decides what reasons are legitimate?
Re:Apple Resumes Advertising on X by programmerpass on Friday February 14, 2025 @12:53AM (#43045298)
Great question. I don’t have a good answer.

Could a be a “facts and circumstances” type of legislation similar to the IRS. Many IRS rules go back to the “facts and circumstances” of a particular case to evaluate all the nuances relating to it.

Re:Apple Resumes Advertising on X by fredophile on Friday February 14, 2025 @02:32AM (#43045839)
I'm still not clear why you think this would be a good idea. Obviously you have opinions on what is "legitimate" in these situations. Can you explain more about this and how it wouldn't be a first ammendment violation to create such a law?

What "facts and circumstances" are we interested in? Your original post mentioned ending business relationships due to political stances. Did you mean the political stance of the advertisers, the platform hosting ads, some third party or parties, a combination of the above, or something I've missed?