Re:Apple Resumes Advertising on X
by wnevets on Thursday February 13, 2025 @10:06PM
(#43044342)
This comment is so funny to me because obviously Apple is only returning to Twitter because of politics. Twitters owner is in the Whitehouse.
[ Parent
| on HN ]
They advertised on Twitter before Musk bought it, which implies it was profitable. The platform is doing better than ever, so we can assume it’s still profitable today.
The only reason they left was politics.
> The platform is doing better than ever
By which metric? Even Elon has admitted they're not making money.
I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high[0].
Revenue is down with the advertisers leaving but costs are down so much, I think it’s recently profitable or will be soon? And with advertising coming back on top of the new cost structure, it should be a cash cow.
>I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high
No that's not what Elon said and the tweet he was replying to is a nobody with zero data.