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A comment on Apple Resumes Advertising on X. Parent comment

Re:Apple Resumes Advertising on X by aikinai on Thursday February 13, 2025 @10:29PM (#43044512)
They advertised on Twitter before Musk bought it, which implies it was profitable. The platform is doing better than ever, so we can assume it’s still profitable today.

The only reason they left was politics.

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Re:Apple Resumes Advertising on X by wnevets on Thursday February 13, 2025 @10:31PM (#43044528)
> The platform is doing better than ever

By which metric? Even Elon has admitted they're not making money.

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Re:Apple Resumes Advertising on X by aikinai on Thursday February 13, 2025 @10:35PM (#43044551)
I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high[0].

Revenue is down with the advertisers leaving but costs are down so much, I think it’s recently profitable or will be soon? And with advertising coming back on top of the new cost structure, it should be a cash cow.

[0] https://x.com/elonmusk/status/1821581350975189151?s=46

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Re:Apple Resumes Advertising on X by wnevets on Thursday February 13, 2025 @10:38PM (#43044569)
>I don’t have all the metrics handy but I know traffic is constantly growing and at an all time high

No that's not what Elon said and the tweet he was replying to is a nobody with zero data.

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