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A comment on Tony Fadell: Storytelling lessons I learned from Steve Jobs (2022). Parent comment

Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by palata on Wednesday February 12, 2025 @04:01AM (#43023368)
> In marketing, story reminds people of their problem.

You mean creates needs, right?

[ Parent | on HN ]
Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by zigzag312 on Wednesday February 12, 2025 @05:41AM (#43023978)
I'm not sure I understand what are you getting at. Can you explain what you mean?
[ Parent | on HN ]
Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by palata on Wednesday February 12, 2025 @07:13AM (#43024550)
Not sure either :-). I guess I agree with the parent that I don't like all the noise people can make around "storytelling", when they actually sell a "new revolutionary kind of" paper clips to people who did not need them in the first place.
[ Parent | on HN ]
Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by zigzag312 on Wednesday February 12, 2025 @08:45AM (#43025345)
Ah, you mean convincing people they need something they don't. While that is true for some cases, there are a lot of needs people and companies already have.
[ Parent | on HN ]