Tony Fadell: Storytelling lessons I learned from Steve Jobs (2022)

Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by zigzag312 on Wednesday February 12, 2025 @03:24AM (#43023116)

> does good literature “solve problems”?

The last part of a story arc is called the reSolution.

> In fact, one of the first rules of fiction is to always create more problems to move the tension along.

In marketing, story reminds people of their problem. While the product they are selling offers a (re)solution to that problem.

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Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by palata on Wednesday February 12, 2025 @04:01AM (#43023368)

> In marketing, story reminds people of their problem.

You mean creates needs, right?

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Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by zigzag312 on Wednesday February 12, 2025 @05:41AM (#43023978)

I'm not sure I understand what are you getting at. Can you explain what you mean?

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Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by palata on Wednesday February 12, 2025 @07:13AM (#43024550)

Not sure either :-). I guess I agree with the parent that I don't like all the noise people can make around "storytelling", when they actually sell a "new revolutionary kind of" paper clips to people who did not need them in the first place.

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Re:Tony Fadell: Storytelling lessons I learned from Steve Jo... by zigzag312 on Wednesday February 12, 2025 @08:45AM (#43025345)

Ah, you mean convincing people they need something they don't. While that is true for some cases, there are a lot of needs people and companies already have.

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