The context of this of course is that they've sent the cost of rocket launches from ~$2 billion per launch during the Space Shuttle era, to $0.07 billion per launch today. And the goal of Starship is to chop another order of magnitude or two off that price. By contrast SLS (Boeing/NASA's "new" rocket) was estimated to end up costing around $4.1 billion per launch.
The non-Musk shareholders range from low-level SpaceX employees (equity compensation) through to Alphabet/Google, Fidelity, Founders Fund.
There are actually hundreds of investors. If you are ultra-wealthy, it isn't hard to invest in SpaceX. If you are the average person, they don't want to deal with you, the money you can bring to the table isn't worth the hassle–and the regulatory risk you represent is a lot higher
How much of their balance sheet is debt vs equity?
Eg in theory you could have lots and lots of (debt) investors and still only a single shareholder.
I believe it is almost all equity, not debt.
There is such a huge demand to invest in them, they are able to attract all the investment they need through equity. Given the choice between them, like most companies, they prefer equity over debt. Plus, they have other mechanisms to avoid excessive dilution of Elon Musk's voting control (non-voting stock, they give him more stock as equity compensation)
What do you mean by 'most companies'? Many companies use debt on their balance sheet just fine, and even prefer it. Banks, famously, have to be restrained from making their balance sheet almost all debt.
Ie investors would only put up with losing money (and keep putting up money), if they are fairly convinced that the long run looks pretty rosy.
Given that we know that SpaceX can tap enough capital, the uglier the present day cashflow, the rosier the future must look like (so that the investors still like them, which we know they do).
Amusingly enough Blue Origin then sued over losing, and also lost that. They were probably hoping for something similar to what happened with Commercial Crew (NASA's soliciting bids from companies to get astronauts to the ISS). There NASA also selected SpaceX, but Boeing whined to Congress and managed to get them to force NASA to not only also pick Boeing, but to pay Boeing's dramatically larger bid price.
SpaceX has since not only sent dozens of astronauts to the ISS without flaw, but is now also being scheduled to go rescue the two guinea pigs sent on Boeing hardware. They ended up stranded on the ISS for months after Boeing's craft was deemed too dangerous for them to return to Earth in.
To go to the moon ... in 2021 ... yet we just keep giving them more and more money.