It’s the business of commodities. The magic is in tiny incremental improvements and distribution. DeepSeek forces us to question if AI—possibly intelligence—is a commodity.
No, but it's good enough to replace some office jobs. Which forces us to ask, to what degree is intelligence--unique intelligence--required for useful production? (We can ask the same about physical strength.)
My partner is in law, along with several friends and the amount of completely _useless_ work and ceremony they’re forced to do is insane. It’s a literal waste of their talent and time. We could probably net most of the claimed AI gains by taking a serious look at pointless workloads and come out ahead due to not needing the energy and capital expenditure.
It’s good for Nvidia. It’s not as good as it was before. (Assuming DeepSeek’s claims are replicable.)
Nvidia will definitely stay profitable for now though, as long as Deepseek’s breakthroughs are not further improved upon. But if others find additional compression gains, Nvidia won’t recapture its old premium. Its stock hinged on 80% margins and 75% annual growth, Deepseek broke that premise.
Growth might take a short-term dip, but may well be picked up by induced demand. Being able to train your own models "cheaply" will cause a lot more companies and departments want to train their own models on their own data, and cause them to retrain more frequently.
The time of being able to sell H100 clusters for inference might be coming to an end though.