Re:Verizon, AT&T, Others Make Big Bucks Sharing Customer Data
by otoburb on Sunday July 22, 2012 @03:27PM
(#4278251)
> With potential backlash from privacy groups and customers [...]
We should be glad that this type of backlash is ready to rear it's head. The limiting factor to the revenues gathered from data sharing are public/contractual commitments to protect consumer privacy and the threat of consumer backlash. The key here is that the data sharing is only with law enforcement -- we're all lucky that they're not actively sharing with: a) each other or b) other corporate interests
I don't know how much longer that can or will last though. Ad exchanges are becoming easier and easier to integrate with each passing quarter, along with a wider variety of bidders. Depending on the evolving bid action, carriers searching for alternate growth revenue streams may (have already?) seriously consider(ed) how much this type of data sharing is worth.
The great news is that this type of exercise has a lot of hurdles (regulatory, consumer privacy, integration and billing, consumer permission, growth justification) to overcome before they graduate from sharing with just law enforcement to a wider audience.
We should be glad that this type of backlash is ready to rear it's head. The limiting factor to the revenues gathered from data sharing are public/contractual commitments to protect consumer privacy and the threat of consumer backlash. The key here is that the data sharing is only with law enforcement -- we're all lucky that they're not actively sharing with: a) each other or b) other corporate interests
I don't know how much longer that can or will last though. Ad exchanges are becoming easier and easier to integrate with each passing quarter, along with a wider variety of bidders. Depending on the evolving bid action, carriers searching for alternate growth revenue streams may (have already?) seriously consider(ed) how much this type of data sharing is worth.
The great news is that this type of exercise has a lot of hurdles (regulatory, consumer privacy, integration and billing, consumer permission, growth justification) to overcome before they graduate from sharing with just law enforcement to a wider audience.