People care insofar as their lives are made to intersect with it.

Zuckerberg in particular most likely cares and isn't being performative when he speaks out against it. I'm surprised that people are surprised he has. The man likes to larp as a bronze age hunter, killing goats with spears in his backyard. He trains in combat sports and wants to have a celebrity boxing match with Elon Musk. He's the father of half-asian children, who are classified as "negative diversity" by DEI initiatives. The man fits the profile for somebody who hates DEI, but until recently he wasn't speaking out against it. If he, despite his enormous privilege, felt cowed into silence by DEI, that speaks to the strength of the social forces driving the preference falsification.

> He's the father of half-asian children, who are classified as "negative diversity" by DEI initiatives.

WTF!? Do you have more information about this "negative diversity" concept?

Pale and male is stale. Asians are white and Jews are white post October 7.

The foundation is here —"Apple's Black Diversity Chief Steps Down After Saying White Men Are Diverse, Will Be Replaced By A White Woman" I believe via BET

The vast majority of people aren’t affected by DEI just as they weren’t when it came to CRT. No one wakes up and worries how DEI will impact their day. DEI was used as a wedge issue on the campaign trail and amplified on social media (and right wing infotainment) for the purpose of having a boogeyman to attack.