> When Mobilewalla bid to place an ad for its clients on a real-time advertising bidding exchange, it unfairly collected and retained the information in the bid request, even when it didn’t have a winning bid, according to the complaint.
The FTC’s complaint alleges that from January 2018 to June 2020, Mobilewalla collected more than 500 million unique consumer advertising identifiers paired with consumers’ precise location data. The raw location data Mobilewalla collected was not anonymized and the company doesn’t have policies to remove sensitive locations from the data set, meaning that such data could be used to identify individual consumers’ mobile devices and the sensitive locations they visited. The company sold access to this raw data to third-parties, including advertisers, data brokers and analytic firms.
https://www.ftc.gov/news-events/news/press-releases/2024/12/...
> When Mobilewalla bid to place an ad for its clients on a real-time advertising bidding exchange, it unfairly collected and retained the information in the bid request, even when it didn’t have a winning bid, according to the complaint. The FTC’s complaint alleges that from January 2018 to June 2020, Mobilewalla collected more than 500 million unique consumer advertising identifiers paired with consumers’ precise location data. The raw location data Mobilewalla collected was not anonymized and the company doesn’t have policies to remove sensitive locations from the data set, meaning that such data could be used to identify individual consumers’ mobile devices and the sensitive locations they visited. The company sold access to this raw data to third-parties, including advertisers, data brokers and analytic firms.