Here in Singapore, where soy milk has been around for decades, soy milk in both fresh and UHT forms tend to be much cheaper than dairy.
Also, soy milk's been around for decades in the US too! I drank a lot as a kid. My mom would keep these little single-serving cartons in her purse for us, like juicebox-sized.
Plantmilks are firstorder product.
This means that clinate impact of most plantmilks are higher than milks, excepting oat and ryemilk.
On a cost note - : making oat milk is literally just blending some oats and let them soak a day or 2, filter the water and done, perhaps do that if cost is an issue?
On a sidenote, if you drink soy, almond or worse ricemilk you're actually doing something worse for the climate/environment
If milk is a byproduct of producing meat that can be sold for money, this means milk subsidizes the price of meat. Even if the effect is small, this is almost certainly enough to make it worse for the environment than e.g. soy milk, as the difference between raising cattle and growing soy is orders of magnitudes.
What do you mean "feasible"? It's profitable to sell something for more than it costs to make. If the only companies that offer Oat milk for sale price it at $4 a gallon, that's the price you have to pay to get it.
Meanwhile there are laws around the pricing of Milk, and in my neck of the woods that includes a MINIMUM price.
People wave their hands like "the market" is magic. As long as some consumers are willing to pay $4 a gallon for oat milk, companies will not reduce the price, and plenty of people are willing to pay MORE for oat milk than for cow milk.
If you wonder why nobody starts a company that undercuts the $4 oat milk, the simple answer is that the second you are done spending $1 million on a factory to make cheap oat milk, the producers already in the market drop their price and your business fails. This is why Google Fiber for example struggled. There is no technical reason prices are high. There's just no competition because the current producers are so massive and have such giant war chests that they can just kill your brand new competitive business, and soon your business will be dead and they can slowly ratchet up prices again.
There's also the fact that homemade oat milk is trivial to produce, results in a great product, and is cheaper than even that mythical competitive industry would produce.
In what way? Data seems to suggest otherwise but maybe I'm misunderstanding
Not enough scale because little demand compared to regular milk.
You already got the oat. Got a blender? Grind those little flakes with water and a spoon of your favorite oil. Et voilà !
Pro tips:
- filter for extra smoothness but no need if you intent to mix with whole oat flakes
- 1h in the fridge and mix again for double extra smoothness
- pinch of salt or cinnamon or cacao… yummi
- bored of oat? Check your supermarket shelf for other ideas. (Soy need to be cooked then blend then filter).
What you mentioned does probably play a role as well, with much more $/revenue being spent on marketing for non-animal milk than cow milk. None of the big milk players are trying to present themselves as a hip startup like Oatly is. Wouldn't be surprised if the latter was even VC backed.
But again, good ole' communist subsidies are the number one cause.
My guess is that we are seeing something along the lines of EVs. Instead of making these healthier alternatives mainstream, they are being sold as a status symbol for the rich and making them unaffordable to the common man.
Here waiting for my chinese oat milk.