The real "red pill" is disconnecting from the matrix of social media, influencers, and PUA/MGTOW/incel (or their female equivalents, which do exist) stuff and being human. The "matrix" is monetized, manipulative, addictive social media and apps. Influencers are people who have aligned themselves intentionally with this matrix to ride on it and monetize you.
Wasn't that how it was in the movie? Blue pill == stay connected to the matrix, red pill == go to the real world.
I fear sometimes that sociopaths have inherited the earth.
I mostly meant to say that there seems to be something wrong with society at large and that it's leaking into our language. I view it in terms of psychological framing (or something like it). We use these very utilitarian and transactional phrases more and more frequently, and I suspect it may reflect a deeper change in the way we think about others.