probably streaming platforms have better content on the US and everyone wants to exit there? so they are mostly serving US traffic for several vpns all over the world connecting to CDNs in the US.

Isn't Hetzner impacted in Europe at the moment from a cable cut? Wouldn't surprise me if there is a wave of people moving stuff over to the US because of that. I don't know much about cloud though. I believe "The Ship has arrived and repairs are underway, which will still take some time." and "the repair may take up to two weeks.".

Hetzner did pay somewhere around 20% of the cost of C-Lion1, so it wouldn't be surprising if it has hurt hem.

Last I heard from Cinia was that the cable should be fixed by the end of November, so sometime within the next 55 hours.

Seems done https://www.cinia.fi/en/news/cinias-c-lion1-submarine-cable-...

It also may depend on peering arrangements Hetzner has. If EU ISP more inclined to peer with Hetzner than US one bandwidth in EU will be cheaper for them.

- in EU there are large peering exchanges to swap traffic

- in USA no peering exchanges exists and you need to pay for your traffic most of the time. Few big operators in US and they enforce this.

Looks like some deal wasn't renewed and they lost a big chunk of cheap pipe or/and some of their upstream providers decided to do something with routing.

Also, Hetzner is way bigger in the EU than in the US. Good access to services hosted by Hetzner is thus more relevant to EU ISPs, because customers in the EU will probably use more services hosted on Hetzner infra. This gives Hetzner more leverage in the EU to negotiate beneficial conditions with regard to its uplinks and peering agreements.

Hetzner colo's for their US servers/locations. Perhaps their US bandwidth rates are much higher than their own DCs?