The order doesn't mandate that. It mandates google SELL the data it has collected on people to third parties.
There are also privacy focussed, ad blocking focussed alternatives trivially available on the market....and people are not choosing them.
Any company which buys Chrome (Microsoft?) will have just as strong an incentive as Google to track people and run ads.
FWIW, Chrome has a 66% market share: https://gs.statcounter.com/browser-market-share
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Disliking a company doesn't justify any arbitrary policy against that company
It already owns Edge. I would rather bet on Meta or Amazon.
There's no way Meta or Amazon will (/should) be allowed to buy chrome.
Doesn't really seem like much of a win for consumers though... it's just trading one personal data hungry megacorp for another.
I suppose it would help Meta greatly expand their ad business, to places far beyond FB/IG.
That would have been nice in 2014 but in 2024 the big ad industry is ready.
The only ones who will hurt the most are the ones without tie ins to authentication systems like Google auth or FB auth or apple ID etc.
Although I'm sure theres plenty of mega databases which don't need overt auths to ID a user. And contextual ads work just fine.
There's really no rational reason for third-party cookies to still exist. The only reason they're still around is because an advertising company's browser has like 97% market share.