Re:Ask YC: $1000 to advertise my startup
by mattmaroon on Monday January 05, 2009 @07:03AM
(#420302)
Yeah that's true. If you do a blog entry about your startup, it improves to 998.
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No, what I meant is that you build a reasonably successful blog and weave your start-up into the posts. You can't do that on every post, but it shouldn't be too hard to promote your own start-up on your own successful blog, right? :-)
Re:Ask YC: $1000 to advertise my startup
by mattmaroon on Monday January 05, 2009 @08:39AM
(#420396)
Ah, the 37 Signals model. Not many people can build a successful blog. Writing is hard for a lot of people, and takes a lot of work to get good at. Most people would be better off spending that time working at Wal-Mart and plowing their salary from that into AdWords.
Writing is hard for a lot of people
If your product is something that needs to be marketed to the blog-reading masses, I'd say that having a decent writer on board is roughly as important as having a decent salesperson would be for an enterprise-facing start-up.
If you can't write, better get started. Practice makes perfect. You don't need to be an amazing writer to write a successful blog, imho. You just need to be somewhat articulate and have interesting things to say (which, as an entrepreneur, shouldn't be too hard?).
Re:Ask YC: $1000 to advertise my startup
by mattmaroon on Monday January 05, 2009 @11:56PM
(#421608)
Well, that route worked for me in spades with my previous businesses, but I wouldn't recommend it to others. I started the blog for fun, and only after a couple years had become good at it and built up enough readership to turn it into a successful advertising vehicle. Had I set out on that path from the beginning I surely would have given up.