Is TikTok a platform? Reddit? HN?
Maybe it's still better than in the US? It's far from perfect.
Now... How many ads will 5 bucks buy? I'm pretty deeply in debt, but I could probably skip a meal in order to fully exercise my political freedom.
and to your question there, one example is to look at Japan. They give candidates an allotted minimum amount of time on TV for free. A candidate gets platformed purely by running. Not only that but we already do grass roots calling/texting/door-knocking campaigns... it is all definitely possible, but unlikely given that the current organization of elections heavily favors the entrenched two party system and the structures that back them (corporations, PACs, private interests, party structures etc...)
When our entire system requires billions to run and win an election, we are guaranteeing ourselves that we will continue to live in an Oligarchy.
I would be willing to try it in one of our laboratories-of-democracy, but my expectation is that a lot of people would run just for the free opportunity to self-promote. "Hi my name is Ron Popeil and I'm running for city council. I firmly believe that every homeowner deserves, nay, needs a Ronco food dehydrator!"
What alternative would you propose for candidates to get they're name out?