All Political Ads Run on Google in the US

Re:All Political Ads Run on Google in the US by Macha on Friday October 25, 2024 @03:22PM (#41948684)

I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by delichon on Friday October 25, 2024 @03:57PM (#41949040)

I bought a Kagi subscription when I discovered that Google was de-indexing Covid podcasts that it didn't like. I doubt that the population who moved on from Google is demographically neutral.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by Macha on Friday October 25, 2024 @05:19PM (#41949885)

> I doubt that the population who moved on from Google is demographically neutral.

They are however, a relatively small group. I suspect more people have moved to ChatGPT than to Kagi.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by rsynnott on Friday October 25, 2024 @03:39PM (#41948863)

You’d be amazed. A surprising number of people, particularly older people, do not use the internet as such all that much; they use Facebook, or Instagram, or Twitter, or YouTube.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by _xander on Friday October 25, 2024 @04:25PM (#41949317)

I was completely shocked to find out how many people use search in those apps to query open questions rather than 'search the web' via something like Google

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by netsharc on Friday October 25, 2024 @05:51PM (#41950168)

At least YouTube is Google...

Heh, interesting, the lords of the Attention Economy is Zuck, Google and TikTok. And Musk, but he's busy burning his kingdom.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by loeg on Friday October 25, 2024 @03:28PM (#41948755)

> more or less "the internet at large"

Right.

https://www.pewresearch.org/internet/fact-sheet/internet-bro...

Older voters are less likely to use the internet (and those who do use it probably use it less). And there's a small urban/rural divide still.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by afavour on Friday October 25, 2024 @03:28PM (#41948750)

If I were in the Trump campaign I'd be targeting Facebook over Google by a fair margin. A lot of older folks live on there.

[ Parent | on HN ]

Re:All Political Ads Run on Google in the US by ryandrake on Friday October 25, 2024 @03:47PM (#41948945)

"Facebook users" or "Google users" are way too broad for a political campaign ad to target. Party A's ad will go to too many of Party B's users and vice versa. They need to be much more carefully targeted to be effective.

The purpose of a political ad is not to convince undecided people to vote for [party]. The number of undecideds is vanishingly small, so there's no ROI there. The purpose of a political ad is to convince people who have already picked a side to actually vote vs not voting. So you need to carefully target your "go vote" message to your own team.

[ Parent | on HN ]