I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"

I bought a Kagi subscription when I discovered that Google was de-indexing Covid podcasts that it didn't like. I doubt that the population who moved on from Google is demographically neutral.

> I doubt that the population who moved on from Google is demographically neutral.

They are however, a relatively small group. I suspect more people have moved to ChatGPT than to Kagi.

You’d be amazed. A surprising number of people, particularly older people, do not use the internet as such all that much; they use Facebook, or Instagram, or Twitter, or YouTube.

I was completely shocked to find out how many people use search in those apps to query open questions rather than 'search the web' via something like Google

At least YouTube is Google...

Heh, interesting, the lords of the Attention Economy is Zuck, Google and TikTok. And Musk, but he's busy burning his kingdom.

> more or less "the internet at large"

Right.

https://www.pewresearch.org/internet/fact-sheet/internet-bro...

Older voters are less likely to use the internet (and those who do use it probably use it less). And there's a small urban/rural divide still.

If I were in the Trump campaign I'd be targeting Facebook over Google by a fair margin. A lot of older folks live on there.

"Facebook users" or "Google users" are way too broad for a political campaign ad to target. Party A's ad will go to too many of Party B's users and vice versa. They need to be much more carefully targeted to be effective.

The purpose of a political ad is not to convince undecided people to vote for [party]. The number of undecideds is vanishingly small, so there's no ROI there. The purpose of a political ad is to convince people who have already picked a side to actually vote vs not voting. So you need to carefully target your "go vote" message to your own team.