I liked the look of Zed when I first tried it out, but I read that it seems to have a strong cloud/AI focus which I don't want or need. I have started investing a bit of time in getting Vim working with all the bells and whistles and now it's a decent fallback when I can't use a JetBrains IDE for whatever reason.
My preferred IDE was what Jetbrains had before with IDEA - you could plug in basic support for the languages you want and edit as you go. I don't want to set up a superheavy environment with all the bells and whistles, I want Intellisense and tree-sitter in a relatively zippy interface. That was what Jetbrains offered before, and it's what I can't have anymore.
Making Rider free to try is the correct strategy for them. Obviously they want to compete directly with VSCode, but they're burning a lot of good will in their existing customer base in the process.