I don't think it was. And I agree: make up is like putting a mask on to hide who you really are because society taught you that you are more valuable this way. People might think they do this for themselves, but it has been put into their mind by media and adverts. This is not healthy and also wasted resources.

I partially agree with this, but at the same time... I don't feel that shunning the use of makeup and telling people their preferences are actually a result of societal brainwash is a good solution.

If the problem is that society (in bubble X, Y or Z) teaches us our value is judged solely based on our appearance, then we should address the lessons we teach. I feel it is unproductive to play whac-a-mole with the emergent symptoms of such an underlying problem.