I partially agree with this, but at the same time... I don't feel that shunning the use of makeup and telling people their preferences are actually a result of societal brainwash is a good solution.

If the problem is that society (in bubble X, Y or Z) teaches us our value is judged solely based on our appearance, then we should address the lessons we teach. I feel it is unproductive to play whac-a-mole with the emergent symptoms of such an underlying problem.