> Whens the last time you saw a vegetable other than lettuce at a fast food place?

I travel a lot and the answer to that qestion is pretty much all day every day in countries outside the UK | US ( and even so the UK has a wealth of not meat options in various districts ).

FWiW I eat meat in an least one meal every week, the point being made is that eating meat, a lot of meat, daily meat, is something that's baked into certain cultures and goes a long way to explaining how it is that in your particular bubble you just don't see not meat food options as being either quick or readily available from vendors.

Absolutely, and I love being in other countries food cultures, where the emphasis isn't on non-perishability and onerous expensive regulations around how food can be cooked and sold. My comment is intended to be US-centric, because the more meat-based culture. Many people across the world don't cook, as it is a lot of labor, but they eat much better because healthier prepared food is more plentiful and cheaper.

> Burgers and hot dogs require a lot fewer steps to cook them than almost anything with vegetables

You can take just about any vegetable, add salt and pepper and oil, and shove it in the oven, cook it on the stove, boil it, etc... and many vegetables can be eaten raw. Unless you're referring to nuking hot dogs in the microwave, meat and vegetables require the same amount of effort, whatever you're willing to put in.

When I ate steak, my vegetables would cook in the same exact pan, with the same seasonings, for the same amount of time (if you like medium-rare, though personally I ate my steaks blue)

In many cases, probably most, a vegetarian meal is easier to prepare than a burger. And from a health perspective, burgers and hotdogs should not be a daily diet anyway.

> There's not a lot of ready veggies, and they don't keep very well.

Plenty vegetables keep just as long as meat, if you keep them in the same conditions, whether refrigerated or frozen. I've been employed as a cook, waiter, organic farmer, ready-made meal prepper, you name it, I have enough experience in the industry at all verticals that I can definitively tell you that many staple vegetables keep just fine in the period of time between food deliveries.

In the case of ready-made meals, on average, our vegetarian dishes were easier and quicker to prepare, afforded us more versatility in meal designing while keeping prep simple, and they lasted just as long if not longer than meat-oriented meals in our stores.

What I'm really seeing here, and please take no offense, is projection on your part onto the culinary economics of today's world. In fact, many cultures eat primarily vegetarian dishes, and will be the first to tell you how economic and efficient their meals are.

I urge you to reconsider your views as my industry experience, and the experiences of many non-American cultures, simply does not match up with what you're saying. It's good to reduce your meat intake, but spreading this kinds of misinformation about vegetables, even if unintentional, is harmful to the overall goal of reducing our national meat consumption.

> You can take just about any vegetable, add salt and pepper and oil, and shove it in the oven

I eat a lot of vegetables and I want to encourage people to eat them, but I think you’re over-selling it.

You can literally grab a hunk of 80% ground beef, slap it on a hot skillet, smash it, flip it once, and it’s done. Sprinkle a little salt and that’s a very tasty very easy to eat very nutritionally complete food.

Same is true for eggs and a handful of other non-vegan things.

Vegetables are just not the same. I am a pretty lazy cook and still, if I want to cook broccoli I need to get out a cutting board, chop it, throw away the parts that are too tough to eat, then put oil in the hot pan, add the broccoli, turning it several times so it cooks evenly. I’m probably putting a lid on at some point, and/or adding a little water.

It actually requires quite a bit of finesse to end up with broccoli that’s as easy to eat as a burger.

And that’s not a complete meal. You could live off plain burger patties but not plain broccoli. So you’re going to have to add some other stuff: nuts and grains, rice and beans, etc.

And I wouldn’t say any of that is hard but I think we need to be honest about the effort involved. It doesn’t solve anything to pretend it’s easy and then have people give try it and get completely lost.

> You can literally grab a hunk of 80% ground beef, slap it on a hot skillet, smash it, flip it once, and it’s done. Sprinkle a little salt and that’s a very tasty very easy to eat very nutritionally complete food.

This is exactly what I do with several vegetables, and many more after simply cutting off the stalk/hard bits on one side. That takes about two seconds, and takes as much time as forming a patty from ground beef. I'm not overselling it, I'm not selling anything, I'm describing my own experiences. For example I don't turn or otherwise manage my broccoli any more than I would an egg or steak. If anything, I spend more time tending to an egg than I do any of the vegetables I cook along with it.

> It actually requires quite a bit of finesse to end up with broccoli that’s as easy to eat as a burger.

I disagree. Cut once at the base, drop them in an oiled pan, season and cook, shaking the pan every few minutes. Bon appétit, I do this on a weekly basis. I don't even blanch. I do this with most vegetables that I cook as sides.

> And that’s not a complete meal. You could live off plain burger patties but not plain broccoli

And that's a straw man. The argument has never been you should only live off of one vegetable, that's preposterous. Eat a variety of greens, and if you're a vegetarian, make sure to eat lots of legumes, hemp, etc. I personally use a mix of pea and hemp protein, both of which are complete proteins and roughly mimic the composition of whey when I mix them. It takes two seconds to dump this protein into a smoothie.

> And I wouldn’t say any of that is hard but I think we need to be honest about the effort involved

Cooking vegetables is incredibly low-effort, it just sounds like you aren't used to it. Many cultures outside the US are, however. You're also downplaying all of the downsides that come from a meat-centric diet. I don't know how we can have an honest conversation about "overselling" things when you're also overselling things in return.

Your idea of effort, being someone who has worked as a cook and as a ready to eat meal food prepper, may have you be mistaken as to the ease relative to some populations cooking ability. Most people I know never get past sheet pan roasting and rarely do much more, and many others do not cook outside convenience food at all.

I cook 2-3 meals a day. I incorporate a lot of veggies. Days that I eat meat are easier if I want a decently balanced meal. I’ve eaten vegetarian for half a year. I’ve eaten vegan for a month, done a few whole 30s. I’m no slouch in the kitchen, but I also have to cook for people with autism and a lot of texture icks. I’ve taken cooking courses in Thailand. For me, veggie based meals that are healthy and have enough protein are often more effort and time than a plate of chicken nuggets and roasted veggies and similar ilk.

> Burgers and hot dogs require a lot fewer steps to cook them than almost anything with vegetables

LOL maybe for ready-to cook meat / raw vegetable, but let’s compare:

frozzen broccolis, canned beans, dry nuts, seeds, ready-cut-carrot-sticks…

With: whole chicken, lamb full leg, fresh fish with organs and bones, beefs parts that need 90min cooking…

> Whens the last time you saw a vegetable other than lettuce at a fast food place? There's not a lot of ready veggies, and they don't keep very well.

Huh? You don't get sliced onions and tomatoes on every fricking Big Mac where you live?