Of course you’re not going to have a very easy time entering the market. But even though they buy these things on regulated supply deals, they’re not cheap. If you could get a certified electric one on top of a (I’m not sure if it’s called regular), then you would be posed for disrupting the market.
But, to the point, hospitals don't buy custom wheelchairs.
- You can buy a reasonable wheelchair for moving people relatively short distances across flat surfaces for less than $1000. E.g those used in hospitals and for the partially mobile.
- You cannot currently buy a reasonable self propelled wheelchair for full time use for less than $1000 (give or take the manufacturer in the article).
Take aircrafts or (to some degree) a racing car. You need a screw. Sure you can get one at your local hardware shop for a penny, but for regulated market you need one with certification and that will cost you something close to $10. I know it's crazy but that's how it works.
Vs the one from the hardware store could have come from Alibaba and be a plastic core with a thin coating of metal for all you know.
I guy selling mobility scooters told me that most customers never service theirs as it is easier to get the health insurance to pay for a new one every x years. This results in a very limited second hand market.
I think you're spot on with certifications.
I was stupid a few times and needed orthopedic equipment. Each time, the price flabbergasted me. But it didn't matter since the health insurance fully refunded it.
In a regulated market, if you can influence the cap, the item will cost exactly that, no less. And if the market is small enough to not allow any disruption, then it will stay that way forever.
I need to talk to my girlfriend who's a physiotherapist about it. But for now I'm hoping his YouTube fame would start a snowball effect.
Thinking he could do with the wheelchairs what Elon is pretending to do with EVs is truly exciting.