It's also far less like bikes than you're thinking. They have 5 major adjustments for a total of about 25k different configurations. And those don't seem to be majorly exclusive to each other either.
[0] Check out the number of tweaks available in their configurator: https://notawheelchair.com/pages/configurator
We sorta have that with everything though, you can source direct from china for a fraction of the cost, but the often pay several multiples of the actual cost for someone else to import it and provide the level of support and QA you expect from products.
Only because bikes are made up of commodity parts from many suppliers which drive the costs down, whereas this is mostly bespoke.
It is hilarious that people keep throwing out prices of $200 or $500, when $200 might get you close to the cost of one of the wheels on this.
>IMO the disconnect is this looks like such a rudimentary/basic product
Only to someone that's not familiar with what this is and what its competitors are.
I think that's what people are missing.
His competition is $5k wheelchairs that are often pictured with another $10k + of customizations.
I don't think that most people realize that $5k wheelchairs don't come with so much as a seat cushion as standard.