Apple didn't pay well for most of its life, until well after iPhone/iPad success
It was not like "FAANG salaries", which started around 2011, by my reckoning because Facebook didn't agree to the "Steve Jobs collusion" with Google/Intel/Pixar (ironically!)
This is very well documented
https://en.wikipedia.org/wiki/High-Tech_Employee_Antitrust_L...
Steve Jobs e-mails Eric Schmidt (2007) -- https://news.ycombinator.com/item?id=28699873
Steve mostly realized the good engineers want to work with other good engineers, no matter what they are paid
He didn't actually give people "budget"
As a side note, engineers tend to be bad at couching conversations in these terms - nothing is impossible*, things just cost more or less, and that’s a decision for the money people to make.
* yes yes caveat caveat
Where I work, it doesn’t really matter what I’m paid, we don’t have a budget to go get what we need. If I think a certain tool would help get a job done faster, too bad, I have to cobble together what I can with the tools I’ve been provided. If I think something will take a year, too bad, it’s due in a month and we’ll have an hour long meeting every day to ask why it isn’t done yet.
In this context, employee pay is largely irrelevant.
He got the money together to buy one. Or thought he did. Forgot about insurance, being a young male and little driving history. Doubled his payments.
Also he was a terrible driver. The expensive thing about BMWs is not the car it’s repairs. Which is also why the insurance is so high. He wrecked that thing three times. He probably could have gotten his family into a better house for the amount of money he burned on that car. So foolish.
Customers live out this sort of drama all the time. They need a good used car but they want something that’ll bankrupt them because they have an image in their head. Either a dream or a status symbol.
Gordon Ramsay did a whole TV series about restaurateurs with the same mental block. They want to be successful but they don’t want to pay their dues and pretend instead.
The difficulty in what my clients are asking for is often not the feasibility but rather the time, monetary, and opportunity cost for ignoring other features.