I think I've seen it more commonly in the Golang ecosystem, for some reason. Also not sure how common it is nowadays, but seen lots of deployments (contained in Ansible scripts, Makefiles, Bash scripts or whatever) where the migration+deploy is run directly in sequence automatically for each deploy, rather than as discrete steps.
Edit: Maybe it's more of an educational problem than something else, where learning resources either don't specify when to actually run migrations or straight up recommend people to run migrations on application startup (one example: https://articles.wesionary.team/integrating-migration-tool-i...)
There's a couple of fundamental rules to follow. First, don't put something that will have insane impact into the application deploy changes. 99% of the DB changes are very cheap, and very minor. If the deploy is going to be very expensive, then just don't do it, we'll do it out of band. This has not been a problem in practice with our 20ish person team.
Second, it was kind of like double entry accounting. Once you committed the change, you can not go back and "fix it". If you did something really wrong (i.e. see above), then sure, but if not, you commit a correcting entry instead. Because you don't know who has recently downloaded your commit, and run it against their database.
The changes are a list of incremental steps that the system applies in order, if they had not been applied before. So, they are treated as, essentially, append only.
And it has worked really well for us, keeping the diverse developers who deploy again local databases in sync with little drama.
I've incorporated the same concept in my GUI programs that stand up their own DB. It's a very simple system.
We had no real need to address that aspect, and I would do something more formal with those if I had to, such as having a separate file with the store proc, and simply a note that it has changed in the change file. I mean, that's a bit of a trick.
Personally I found the idea of having multiple instances running the same schema update job at the same time (even if locks would keep it from running in practice) to be concerning so I always had it disabled for deploys.
Though I'm still surprised that some people run DB alteration on application start up. Never saw one in real life.