The formula is displaying an emotional trauma inducing anecdote on mass media coupled with a narrative suggesting action that must be taken to prevent future trauma to the viewer, and then inflicting that trauma and followup narrative repeatedly that as many times as possible through all available media channels. There are hundred of thousands of things that occur on a daily basis all over the world that would induce trauma by viewing or even knowing about them, but if you own TikTok, you can show violent civilian deaths in Gaza instead of Xinjiang prison camps, or Sudan or wherever.

This formula can switch people from fearing to go outside to rioting in the streets in a weekend with enough media power. Anyone who explains what's going on with data and statistics, and doesn't almost involuntarily go along with the trauma conditioning, for better or for worse, is considered to be defective emotionally and an outcast.