At the time of discussion with Intel, it was not an explicit phone project, it was _A_ Apple project. Over the years, Apple spent millions on projects to disrupt some markets which either didn't materialize at all or ended up not disruptive/competitive in the market.

There are countless examples of this. Some Moonshot where Apple thought they knew better what the market want to just figure out that it doesn't work.

The project Steve Jobs was talking about could as well have been one of THOSE projects, and Apple tried to get a established and well-working component at a price which would potentially destroy Intels business with its other customers.

> but as CEO of intel, he failed miserably from not putting more effort into the decision making.

But who said that he didn't put effort in the decision making? According to Otellini himself Apple was demanding a price lower than Intel's COST.

At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn't see it.