>If anything they're easier to detect (just read the boot sectors on the drive and compare vs. a small list of known bootloaders)
That is what Secure Boot essentially does.
edit: to expand: Boot sector malware is easy to detect from outside the system, but you need actively to be looking for it. How many users regularly check their bootsectors with an external OS?
And, of course, my point was that secure boot comes with very non-trivial costs (to freedom of use, primarily). I don't think it's worth it, and your example hasn't convinced me.
And I don't understand the edit. Of course no one checks their bootsectors, just as no one checks hashes of their system files. There's a whole industry of (vaguely useful) software to do this for them. How does a potential new vector change the concept of AV software?
The idea is that with the infrastructure in place, we're ever closer to being impacted.
It's certainly a hairy issue. The ability to run a verified software stack is a real benefit to users. Central control of that verification is bad for users, but a shadow of that central control is the obvious way to make it easy for users that don't know they should care.
Why is this so hard for everyone to understand?
Malware can defeat an installed AV already, it certainly doesn't need a hypervisor to do it. Likewise it can (and just did, c.f. the news last week) install a malicious driver without pre-OS hooks.
These are exploits that exist in valid, already-authenticated and running OS code. Secure boot can do nothing to stop it. So why is that so hard for you to understand?
There is no such a thing as perfect protection. All security is incrementally better protection.
You may say the increment in protection is not enough to justify the costs, but that would be a different story.
The first bit is either a terrible mistake or a deliberate misreading. For the life of me I can't figure out how you think "it isn’t worth the non-trivial costs" (which, by the way, are not my words) and "not enough to justify the costs" mean different things.
Where's the urgency here? What makes this so important?