I always wondered why YouTube themselves didn't start restricting sponsored segments. I don't necessarily agree with the idea (not a big fan of how restrictive youtube already is) but I always thought it was odd they were ok with their premium offering being devalued by sponsored segments.

They could stop sponsored segments, but they couldn't stop creators and users from going to other platforms where they allow sponsored segments. They have far less control than e.g. Apple with the app store (where they literally can stop other app stores from ever coming into being, barring regulation that changes that).

> but they couldn't stop creators and users from going to other platforms where they allow sponsored segments

It's not like there are many viable competitors, at least for long form videos.

If youtube stopped allowing sponsored segments that puts pressure on the market to produce such a thing. Even now creators are trying to come up with alternatives. Nothing has panned out, but something like stopping sponsored segments could very well tip a large number of people who want to get paid to find another way to get paid.

So what, even despite high-profile creators such as Practical Engineering constantly pushing for Nebula (the largest of them), it's still a fraction of their YouTube following.

Most of the time, the complete content is a disguised AD anyway. Same for most hollywood movies.

Someone spotted a "SKIP"-button for sponsored segments and posted about it on the LTT-subreddit: https://old.reddit.com/r/LinusTechTips/comments/1ekajmt/is_y...

I have YouTube Premium and on my phone I sometimes get a "Jump ahead" button that pops up on the bottom right corner when the video is in fullscreen. It doesn't just appear during sponsored segments but also during "less exciting" moments of a video like the introduction.

They just give you 10% of SponsorBlock so you dont get SponsorBlock :D

People getting their own sponsors means Google doesn't need to increase rates to compensate creators. Who wouldn't take a deal for a 3rd party to pay part of your "employee" compensation if they were given a chance? Google still has plenty of sponsors going directly to them anyway.

> Or, like being a kid forced to watch advertising during TV breaks, wondering why the TV screen istrying to sell me cigarettes.

Cigarette commercials have been illegal since 1971.

Good to knoW that the entire world is under a single jurisdiction.

r/USDefaultism

Wow thanks for this

> It's gotten twice as expensive, which is insane by itself.

No. Look, I'm not happy to pay more, but YT is really great. It's completely obviated the need to watch broadcast or cable TV for me (yes I know, sports...). They haven't enshittified it at all, and since I'm a music lover, I love that they include YT music (although I sorely miss its predecessor). There is the sum-of-human-knowledge and then some !! on youtube. it's absolutely worth what they charge. In fact, I dont know how they can even order enough storage to keep the thing running. tl;dr the features and content has grown proportionately with the price increase.

>They haven't enshittified it at all

really? There are entire posts dedicated to how many features Youtube cut removed, or messed up over the years. as a old school forum boomer I still hate that they changed from a nested comments section to "twitter feed of loose chains" over a decade ago.

I won't go on a whole rant on every little feature, but the service has definitely gotten worse. It just so happens that the tech core still works fine enough (smoothly watching videos on nearly any platform), and the business core is powered by user-generated content which is as good as you choose.

P.S. I sure do wish we got Youtube Premium Lite wasn't cancelled. I do just mostly want ad-free browsing. I can manage around offline/offscreen videos and no YT Music (also miss Google Play Music btw).

Cutting or removing features!= enshittification. To me that word means contracts with early cancellation fees, charging more for long form or educational content, pop-ups, rate limiting ( you get 10 vids per day on your free plan), charging to upload, billing authors for bandwidth used, and so on. I don't think you realize how good we have it.

Your definition slightly off. Here it is from the guy who coined the term:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

> Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

Removing features is absolutely part of enshittification.

>Then, they die.

Yeah, any day now YT is going to shut its doors.

You must have an incredible lack of imagination, the story of software is the story of mayflies.