> Like recipes only from actual chefs or publications, news from newspapers and networks

are the first-party garbage on the Internet? It's all content marketing written to push ads. Yes, including "recipes only from actual chefs" - chefs have better things to do than to maintain an on-line presence; if you see one, it's most likely a brand where the chef gets paid for the rights to their name, and any actual writing is done by marketing interns mashing together whatever they can find on social media.

In fact, if you really want authentic recipes from real chefs, your best bet is Reddit - there's bound to be a few bored chefs hanging around relevant subreddits, exchanging ideas and providing expert tips, just because it's a fun thing to do.

So yeah, search is bad and the web is a SEO wasteland, but the brands big and small aren't victims here - they're the ones who caused it, and who perpetuate it, because it's easier money than actually delivering something of value.

Pretty sure wanting a "crepe and meatloaf" recipe is the problem there.

I maintain that the point that Google started going down the drain was when they embraced SEO instead of seeing those that try to game the search engine as adversaries.