Just starting from the idea of individuals rather than companies, it's easy to come up with a bunch of competing examples which are just as clear cut:
1. A person loans their copy of a new single-player video game to a friend.
2. A person goes to a gallery opening, which is funded by art sales. They look at the art, but it isn't that interesting to them, so they don't buy anything.
3. A new movie comes out. A person likes the story, but they already read the (public domain) book, so they skip it in the theater. A couple months later, a friend gets the DVD from the library and invites everyone over.
I won't belabor the point any more, I'm sure you get what I'm saying. This isn't to justify piracy necessarily, just to point out there's more going on here than pure cognitive dissonance; yes, there is a clear double standard around intellectual property, but it's because intellectual property is a complex issue to people.
Have we not already come to the agreement that the problem is not piracy, but the lack of access in our new global arena? None of us here would be so naive as to believe that piracy will end when each of us have access regardless of our geographical location, but at least then we will be able to have a real conversation about it.
While exact numbers aren't disclosed, I've seen a $0.004 per play royalty thrown around enough that it's probably at least ballpark.
"For a 99c sale of a track on iTunes an indie artist gets 70c. At the time you need 140 Spotify streams to make the same 70c." (Source: http://www.spotidj.com/spotifyroyalties.htm)
These figures are hardly comparable with piracy, and for an artist with a reasonable audience, should more than exceed the $.918 average royalty for a song per unit sold that record companies provided in the era of CD sales.
1) It's not available where people want to watch it
2) It's not available for a price they want to pay
It's a fascinating problem, really. I doubt movie studios will ever be able to meet the "free" demand, but piracy in general has put all sorts of pressure on them to get movies into peoples' hands quicker. The Hunger Games was a huge hit and will be on BluRay within about 5 months of its theatrical release. It'll be out on iTunes at the same time.
Historically, this is a vast improvement. Titanic took about 10 months to go from theater to VHS. This was back in the day when places like Blockbuster had exclusive rental windows for a while too, so it was more like a year before non-pirates could purchase it for home use.
If people could reliably pirate high fidelity copies of movies between the theater and DVD releases, I suspect that timing would shrink even further.
An example: the Daily Show is available on the Comedy Central website, but it doesn't work well in all countries due to the nature of their streaming method (buffering.. buffering..). What level of piracy is it, to open the Daily Show website, be exposed to their ads, then actually watch it from another location? Another amusing point on this is, if you watch it in the U.S. you are presented with ads at the breaks. Watch it in Mexico: no ads.
"One Million page views on movies.io. In a bit more than a week. We gotta be touching something right? But what?"
This sounds so stupid. Well, giving another example, I assure you if you start selling heavy drugs on the street, you will find people willing to buy. You will find a lot of them. That does not mean you are doing something "right".
We gotta be touching something right?
Is missing a comma: We gotta be touching something, right?
I doubt that they were implying that they were touching something correct or moral. The question mark doesn't make sense in such a case. If that's what was being said, then it would be better as: We gotta be touching something right, but what?I know that from U.S. perspective it's all fine & dandy, with Hulu & Netflix letting you access movies, but most of the world has no reasonable access to a fair share of media.
Secondly, without piracy pushing for easier access, even U.S. wouldn't have legal means of downloading the movies. Hence the positive sentiment. It's sites like Movies.io that are pushing for easier access to the movies on the Internet.
Finally, the copyright establishment doesn't look at what's moral (see their support for SOPA/ACTA), they only look at what's legal. Any reason we shouldn't do the same?
Also, notice that while a sentiment towards sharing "Avengers" is "yay", a sentiment towards sharing indie artists' drm-free creations is "no" (Louis C.K case).
Consider the following cases:
1. a company violates a FOSS license by incorporating GPL code and not releasing source code.
2. a company takes an image produced by an artist and sells T-shirts of it without the artist getting compensated.
3. a website/mobile app/elements of branding get replicated (or very closely reproduced) in a new website/app (think Zynga, Chinese/Russian clones of Facebook/Groupon and whatnot).
4. site content gets scraped wholesale, and fed into another AdSense-infested site.
In all these cases, noone lost any money when bits got copied (in fact, sometimes the offending party would produce original work to mimic the product in question), yet doing above things is a no-no, but downloading movies is OK. I don't mean to take a high moral ground here, but it's baffling for me to see the cognitive dissonance.