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A comment on The unusual economics of the Birkin handbag. Parent comment

Re:The unusual economics of the Birkin handbag by quickthrowman on Monday June 24, 2024 @05:11PM (#40780839)
> What I dont get is what stops Chinese manufacturers from recruiting equally skilled local artisans in Asia to create their own luxury brands,

Luxury brands are selling a story, and that story is generally ‘European, old (100+ years)’. Companies like Rolex and Hermes have perfected this, upstart luxury brands from China would need a good 20+ years or genius marketing to start building the type of brand that can sell a story.

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Re:The unusual economics of the Birkin handbag by bobthepanda on Monday June 24, 2024 @06:09PM (#40781512)
It's certainly not impossible though, we now have luxury Japanese brands.

I think a bigger struggle for any Chinese brand would probably be rampant counterfeiting; for luxury goods to prosper, customers need to have a way to ensure they're getting the real deal. And China currently accounts for 75% of counterfeit goods by value seized at US ports.

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