FWIW the term “airport” predated the name “wifi” — in those days you had to otherwise call it IEEE 802.11.
And the name as great: people were buying them like crazy and hiding them in the drop ceiling to get around the corporate IT department. A nice echo of how analysts would buy their own apple II + visicalc to…get around corporate IT.
I’m OK with Apple using “apple silicon” as the ARM is only part of it.
Just commenting on your two examples; in general I agree with your point.
WECA reminds me of other "memorable" names of the era, my favorite being PCMCIA, though VESA is another fave.
Wikipedia: FireWire is Apple's name for the IEEE 1394 High Speed Serial Bus. Its development was initiated by Apple[1] in 1986,[3] and developed by the IEEE P1394 Working Group, largely driven by contributions from Sony (102 patents), Apple (58 patents), Panasonic (46 patents), and Philips (43 patents), in addition to contributions made by engineers from LG Electronics, Toshiba, Hitachi, Canon,[4] INMOS/SGS Thomson (now STMicroelectronics),[5] and Texas Instruments.
What might be interesting in this regard is that Sony was also using its own trademark for it: "i.LINK".
That would be a very un-Apple thing to do. They really like to use their own marketing terms for technologies. It's not ARM, it's Apple Silicon. It wasn't Wi-Fi, it was AirPort. etc. etc.