Not sure I understand your point. There are a lots of rules and regulations on what Olympic athletes are allowed to do. What they eat, what they inject, what they wear. All of that is to make the competition as fair as possible and to have a level playing field so as to make for an interesting competition, to draw viewers, which is what the sponsors care about.

For people watching esports, they need to believe that the game isn't rigged and people aren't cheating. A couple more scandals and the sponsors are going to require cloud-gaming just to keep viewers.