Ask HN: Doing customer research without the resources?

Re:Ask HN: Doing customer research without the resources? by breckenedge on Monday June 03, 2024 @08:13AM (#40561916)

I like coming up with completely different product ideas. Whole different concepts that go in a totally different direction. Sometimes when this happens, I find an idea (or feature) there that I wish I had in my current product.

Hold brainstorming sessions. Hopefully engineering, design and UX are all occasionally using the product, so they probably have some idea of missing features. Just building gets the juices flowing, even if they’re not the most profitable features, Pareto principle says you’ll spend 80% of time building less valuable things anyway.

If there’s a subreddit or other online community dedicated to your market, sometimes you can mine that for ideas.

And put a dang suggestion box on your product. It doesn’t need to be intrusive, just ask your customers how things are going.

[ Parent | on HN ]

Re:Ask HN: Doing customer research without the resources? by sb13 on Monday June 03, 2024 @09:36AM (#40562497)

> And put a dang suggestion box on your product. It doesn’t need to be intrusive, just ask your customers how things are going.

Interesting! Has this worked for you?

[ Parent | on HN ]

Re:Ask HN: Doing customer research without the resources? by breckenedge on Monday June 03, 2024 @05:08PM (#40567586)

Yes, I use all of these techniques. Making the customer feel like they have a direct line to you is so powerful. I don’t recommend any of the off the shelf feedback systems either, it has to feel natural.

[ Parent | on HN ]