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Re:Brave launches Search Ads in key markets after successful... by kibwen on Friday May 31, 2024 @09:39AM (#40535000)
> If someone ever succeeds at dragging AdSense into the OSS world

The absolute last thing I want is for the OSS world to fall prey to the perverse incentives of the ad industry.

Advertising needs to be purged, not embraced.

Re:Brave launches Search Ads in key markets after successful... by tialaramex on Friday May 31, 2024 @09:54AM (#40535213)
Advertising is potentially useful, it's the scale that's a problem. https://www.youtube.com/watch?v=XPGgTy5YJ-g

Like, "Every inch of the new park is covered in sponsor branding" is a problem, but "I had no idea that a store selling towels opened in our town" is also a problem. These are both advertising, at some point you cross from "I didn't know about that, thanks" to "Just fuck off already" and that's too much advertising.

Dispepsi for example, the Negativland album, is premised on the idea that everybody on the entire planet already knows about Coca-Cola and Pepsi, so their continued advertising is entirely futile. Nobody who wants a brown fizzy beverage is unsure whether they could obtain such a thing or what it might be called. So all they're doing is annoying us.

Re:Brave launches Search Ads in key markets after successful... by chicagojoe on Friday May 31, 2024 @10:09AM (#40535400)
The other purpose of the ad is to keep the product top of mind. Those bubbles-and-ice ads aren't to introduce you to the concept but to remind you that you want one - now.
Re:Brave launches Search Ads in key markets after successful... by tialaramex on Friday May 31, 2024 @10:22AM (#40535564)
Sure, there are a lot of potential rationales offered for more and more, and more advertising. But when I looked into it, awareness was literally the only one with clear statistical evidence that independent researchers had gone yeah, that actually works. If you don't tell any customers your product exists, that's definitely not going to help sell more. Story checks out. Beyond that? I haven't seen the evidence.

Obviously the guy at the TV network is not going to tell Jim from Ad Co. that it's futile to advertise Pepsi because everybody knows about Pepsi. And Jim isn't going tell Pepsi's Head of Marketing that it's futile to spend money with Ad Co. because Pepsi makes up a noticeable part of Jim's annual sales bonus. The Head of Marketing would no longer have a job if they stopped advertising, so no fear they will spontaneously realise. All of them will prefer to make up stories for why it makes sense to spend more and more and more on advertising, because they all benefit. But does it actually work?

Re:Brave launches Search Ads in key markets after successful... by Steven420 on Friday May 31, 2024 @10:25AM (#40535602)
That is completely true and quite effective. Not sure why you're getting down voted. It's time to do away with the down votes
Re:Brave launches Search Ads in key markets after successful... by AlexandrB on Friday May 31, 2024 @10:31AM (#40535690)
> "I had no idea that a store selling towels opened in our town" is also a problem

Is it a problem? Maybe in 1995 this would be a problem advertising could fix, but today it's either:

a. I don't need towels so I don't care that this opened.

b. I do need towels and I do a web search for stores that sell towels nearby - at which point I become aware.

Advertising is inferior to an honest catalog of businesses and what they sell - i.e. Google Maps or web search. In the context of web search or business directories, advertising is "putting a finger on the scale" of normal discovery. It's fundamentally dishonest in my opinion.

Re:Brave launches Search Ads in key markets after successful... by BehindBlueEyes on Sunday June 02, 2024 @12:04PM (#40555162)
I agree with this. Advertising as in "being findable" is helpful, advertising as in "shoving things down everyone's throat to make them buy things they didn't know they needed" is unsustainable, intrusive and unnecessarily overwhelming.
Re:Brave launches Search Ads in key markets after successful... by Krasnol on Friday May 31, 2024 @10:15AM (#40535466)
I already googled for towel shops. Just like everybody else would do. I had to accept the manipulated results and most probably even fell for it.

So why would I need even more ads for the new towel store?

Re:Brave launches Search Ads in key markets after successful... by roenxi on Friday May 31, 2024 @06:37PM (#40541056)
The first practical answer is without ads there wouldn't be a Google. The reason the search index is commercially viable is because it shows ads. The second is maybe you don't know what a towel is, there are a lot born every minute. The third is maybe you won't think of buying a towel - even if you need it - without prompting which I suspect is the case for most people.

I also don't understand the general hate some people have for websites that are commercially viable without charging an entrance fee. Ads are better than the next-best option.

Re:Brave launches Search Ads in key markets after successful... by Krasnol on Friday May 31, 2024 @08:30PM (#40541713)
What you actually miss here is the fact that we're getting MORE ads all the time.

It doesn't stop because the shareholders demand more money.

It's not about how google wouldn't be able to exist. They can surely exist as a search engine. It's not that expensive. It's about how google is getting worse and worse because of the greed in this sick system. This is what people hate. There were ads from the beginning on, but it was never so bad as it has become today.

Besides that: advertising is stealing my attention. Not only on the internet (where I just use ublock) but everywhere else. It's a disease. It penetrates my brain. I never asked for this. I feel violated by this industry which single aim it is to do just that and as effective as possible.

I despise it.

Re:Brave launches Search Ads in key markets after successful... by roenxi on Friday May 31, 2024 @10:09PM (#40542291)
> It's not about how google wouldn't be able to exist. They can surely exist as a search engine. It's not that expensive.

How do you expect them to earn money? The reality of the situation is pretty clear on this one, it is ad-supported or irrelevance for search engines. We've been watching this market play out for more than 2 decades.

> What you actually miss here is the fact that we're getting MORE ads all the time.

I'm not missing it, I just don't see why you care. I can understand using an ad-blocker, but to get worked up because a site shows ads to support itself is entitled to the point where it is stupid. Ads mean that freeloaders get something good for free, and the people who pay obviously believe they got a valuable service from the ads, or they wouldn't have bought the advertised thing.

Re:Brave launches Search Ads in key markets after successful... by Krasnol on Saturday June 01, 2024 @07:36AM (#40544858)
> How do you expect them to earn money?

By manipulating the order of search results, of course.

> The reality of the situation is pretty clear on this one, it is ad-supported or irrelevance for search engines. We've been watching this market play out for more than 2 decades.

There is no "market". There is google. Searching the internet is googling. If they'd just split out the search business today from the whole Alphabet clutter, they would keep on living. They might not generate more profit every quarter, but if they don't have shareholders with a gun at their back, it should be OK and people would still be kept on googling. I'm pretty sure if they'd focus on making search results better, they'd even become more popular.

> I can understand using an ad-blocker, but to get worked up because a site shows ads to support itself is entitled to the point where it is stupid.

Come on...it's not like in the 90s, where you had to have an ad to pay for the hosting. We're beyond this. You get ads because of ads and the revenue you get on top of whatever you are selling.

> Ads mean that freeloaders get something good for free,

They don't get it for free. They pay with their data and attention. Not only that, but they're being profiled, rated and assessed, and it's not like they become free of that if they pay. The ad-machine is all over the place. You constantly pay while what you get back is less and less. See those huge media platforms.

Ads has become a thing where paying for content was just not manageable in proper time. You had to wire money or send it in a letter. Now, things changed, but somehow it is too late. You can and do pay, and you're still served ads and pay with your data and attention on top. It's not about covering costs anymore. It's about giving less for more profits. Every quarter.

As I said before: It's a disease.

Re:Brave launches Search Ads in key markets after successful... by roenxi on Saturday June 01, 2024 @08:17PM (#40550283)
>> How do you expect them to earn money?

> By manipulating the order of search results, of course.

That is what they do already. The name for it is advertising! What distinction are you drawing between advertising and this income stream where they manipulate the search results? Is your complaint here that you don't like the ads looking visually different?

Re:Brave launches Search Ads in key markets after successful... by Krasnol on Sunday June 02, 2024 @05:14AM (#40552668)
The stuff that makes the internet useless as soon as you turn off your adblock.
Re:Brave launches Search Ads in key markets after successful... by dazc on Friday May 31, 2024 @09:55AM (#40535215)
Advertising worked OK when everyone understood what it was and how it was necessary to pay for free, or almost free, stuff. I can remember when our local paper used to sell out everywhere on a Thursday afternoon because that was the day when all the job ads were published. No one ever complained there were too many of these. Similarly on a Friday when all the houses for sale or rent were posted.

As happened with other forms of cheap or free media such as regular mail, telephone calls and email, the returns for advertising eventually become a numbers game even when 99.9% of the audience hate them.

Re:Brave launches Search Ads in key markets after successful... by troyvit on Friday May 31, 2024 @10:54AM (#40536002)
> Advertising needs to be purged, not embraced.

I agree, but most people also also feel that content should be free. If content is free, but not ad supported, who pays the people to create it?

Re:Brave launches Search Ads in key markets after successful... by wintermutestwin on Friday May 31, 2024 @11:57AM (#40536748)
Why is it that this community of innovators can’t fathom other ways to fund cool things besides the false dichotomy of customer pays vs we shove ads down customer throat?

Some services seem like facebook and reddit seem ripe for a nonprofit model to use an example that doesn’t require any innovation.

Maybe because y’all are focused on winning big with your options? Maybe that’s the root cause of enshitification?

Re:Brave launches Search Ads in key markets after successful... by troyvit on Friday May 31, 2024 @12:44PM (#40537306)
This innovator actually works for a nonprofit and guess what -- people don't want to pay for news, and those who did at one time are giving much less.[1]

There are a few nonprofit models for social media, and they aren't making a dent in the big monsters. As far as I'm concerned, social media is where ads belong, but maybe that's because I despise it.

The nonprofit model for content, my wheelhouse, is struggling mightily with this issue, but it all comes down to getting donations, government funding, or getting people to work for free. Even this list of "non-reformist reforms"[2] comes down to getting money from the government or consolidating into media co-ops. Public radio stations get a small amount of government funding as you might know, but a journalistic enterprise beholden to its government is probably actually worse than being beholden to advertisers.

So, as a member of this community of innovators, what are your suggestions?

[1] https://logan-gentry.medium.com/giving-was-down-in-2023-but-...

[2] https://lpeproject.org/blog/taking-media-out-of-the-market/